Challenges
Moonglow’s existing website had performance issues, slow page load times, and outdated design, reducing customer engagement and sales. As the company expanded, it needed a revamped website with improved UX, enhanced functionalities, and a stronger brand identity.
In collaboration with the client, the Lucent Innovation team held numerous initial site meetings to identify the scope, including integrations with Mobiscroll.
The client's goals and objectives were as follows:
- Redesigned website
- Brand color modified
- Mobiscroll connected to a third-party calculator
- Functionalities
- Multiple engravings
- App for searching and collecting
Additionally, they required custom third-party integrations, including Mobiscroll for moon phase calculations, a product customization quiz, and an advanced product mapping system. Implementing these features seamlessly while ensuring high performance and scalability was the challenge.
Solutions
Lucent Innovation worked closely with Moonglow to redesign their website, optimize site performance, and migrate to Shopify 2.0. The key improvements included:
- Complete UI/UX overhaul, aligning with the new brand colors and identity.
- Integration of a moon phase calculator, allowing customers to select personalized jewelry based on significant dates.
- Enhanced customization features, including multiple engravings, product mapping, and an intuitive shopping experience.
- Seamless third-party integrations, including Mobiscroll and Shopify extensions, ensure faster page loads and improved checkout flow.
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