Revolutionizing a Brand With ReactJS: Go Noise and Lucent Innovation Story

Challenges

Go Noise’s website was originally built on Shopify Liquid, which led to slow page load times and performance issues. The large codebase increased website size, making server response time sluggish, especially with high traffic volumes. The poor communication between the browser and API further impacted speed and user experience.

Additionally, Go Noise needed a scalable, feature-rich website with functionalities like OTP-based sign-up, a seamless affiliate program, an intuitive side cart, and a video shoppable app. The checkout experience also required enhancements, including discount code functionality and Gaana Plus/Fit Pass subscriptions on the cart page.

They required a scalable and intuitive website for their brand. Apart from this, there were other requirements like:

• OTP-based Sign-Up
• Gaana Plus and Fit Pass Subscription on the Cart Page
• Register Complaint Flow (Support Pages)
• Affiliate Program
• Video Shoppable App (Quinn App)
• Noise Gift Card
• Spin Wheel
• AppSide Cart Pull-Up View
• Product Page, Collection Page, Collection Filter, and Search Page
• Discount Code Functionality on Cart Page

Solution

When we started working on the GoNoise project, we saw the problem that the Shopify Liquid theme was overloaded with messy and outdated code. The technical debt had piled up to a point where the site was breaking down continuously, and the development team was spending most of the time resolving bugs than building value. Patching the old codebase simply wasn't an option.

So we decided to start fresh. Here is what we deliver.

Rebuilding the Foundation - React.js + Shopify Plus

Instead of inheriting the instability, we architected a modern hybrid system that combined the reliability of Shopify Plus on the backend with the speed and flexibility of React.js on the frontend. This wasn't just a cosmetic upgrade, but it was a structural overhaul. We cut out unnecessary code and replaced it with clean and organized CSS and JavaScript. This solved the constant issues from the ground up. Shopify continued to power commerce systems without any disruption. At the same time, React handled user-facing experience making it easier to add the dynamic features GoNoise needed to grow.

A High-Performance Storefront, Built for Scale

With the new architecture in place, we delivered a fast, responsive, and fully customized storefront. Server response times dropped significantly, page load improved by 40%, and the site was performing well under high-traffic volumes which completely dismissed the sluggish experience customers had before.

OTP-Based Sign-Up

Security and speed go side by side. We implemented an OTP-based sign-up flow that allowed customers to register quickly without any hazards on verification. This resulted in decreased friction at the very first touchpoint of the user journey.

Gaana Plus & Fit Pass Subscription on Cart Page

To drive upsells without disrupting the purchase flow, we integrated Gaana Plus and Fit Pass subscription options directly into the cart page. Now customers can add these memberships along with their products in a single, seamless checkout, contributing a great amount of subscription revenue to GoNoise.

Register Complaint Flow (Support Pages)

GoNoise was looking for a reliable way for customers to raise issues without hitting dead ends. We built a dedicated support flow with a structured complaint form, making it straightforward for users to report problems and for the team to manage resolutions efficiently.

Affiliate Program

To expand GoNoise's reach through community-driven sales, we developed a full-featured affiliate program that lets users sign up, generate referral links, and earn commissions on successful purchases. This helps to turn loyal customers into active brand advocates.

Video Shoppable App (Quinn App)

We added the Quinn App so customers can shop through videos on the storefront. Shoppers watch product videos and put items in their cart while staying on the content. These mixes finding products and buying them into a single smooth process.

Noise Gift Cards & Spin Wheel App

We added a Noise Gift Card feature that made it easy for customers to buy and send gifts, alongside a Spin Wheel app that rewards visitors with surprise discounts. Both features were designed to boost session engagement and give repeat visitors a reason to come back.

Side Cart Pull-Up View

We added a slide-up side cart to help cut down on drop-offs while browsing. It lets users check and adjust their cart without leaving the page they’re on. This helps them maintain their flow during the shopping process.

Product, Collection, Filter & Search Pages

Every main commerce page like product lists, collection grids, filters, and search features got rebuilt using React to make things faster and easier to use. Shoppers could locate what they wanted more, and the experience felt consistent across the entire store.

Discount Code Functionality on Cart Page

Every main commerce page like product lists, collection grids, filters, and search features got rebuilt using React to make things faster and easier to use. Shoppers could locate what they wanted more, and the store felt the same no matter where they browsed.